Many boutiques and studios fill Main Street in Norman, but Dreamer Concepts might be the most unique.
Inside, its bright green walls sharply contrast with black and white photographs hanging next to whimsical ceramic centerpieces and unique paintings.
A ray of sunlight shines brightly into the gallery, illuminating a painted statement that reads: “Dreamer Concepts Foundation encourages, promotes and provides opportunities for growth for new artists in our community.”
Dreamer Concepts Studio and Foundation is a non-profit organization that features local artists, giving them a chance to display and sell their work.
Unlike traditional art galleries, which usually take 50 percent commission, Dreamer Concepts takes only 37.5 percent commission from all works sold in the gallery, which helps local artists make a profit from their works.
The organization also reaches out to those in the Norman community who are interested in the arts by providing an outlet to find local art and listen to live music and performances by local artists.
Amber Clour, executive director and founder of Dreamer Concepts Studio and Foundation, keeps herself busy running the Dreamer Concepts studio. Aside from the cultural events that she organizes for the foundation, Clour spends her time in the studio selling pieces from artists around the state.
“It’s nice to have an outlet for artists inside our community as well as artists from Jones, Oklahoma or other small communities,” Clour said.
Clour was determined to help out other artists in the Norman community when she decided to start Dreamer Concepts.
“I looked at what other arts communities were doing, and I saw that Norman lacked a couple of things,” she said. “I wanted to help build the artistic community to help embrace more culture.”
Dreamer Concepts Studio and Foundation opened its doors in 2006, although starting the organization was a ten-year process.
“My mentality was like a dreamer, no was never an answer, I just always dreamt and I achieved,” Clour said. “That’s how I came up with Dreamer Concepts.”
When Dreamer Concepts was formed, it was the only local organization to promote different mediums of local art. Clour said that the decision to feature more than one type of art was based on the fact that other organizations only featured one specific medium.
The organization has since grown to become a showcase for new emerging artists, and now features paintings, ceramics, photography, fashion clothing and accessories, independent films and local music.
“We just want to embrace everyone and give them an opportunity,” she said.
Although many artists have had their works featured in galleries before, Clour said that people who do not have an arts education or background are still encouraged to submit their work.
“We still think that they are talented,” she said. “It’s very hard for them to get into a gallery and do other things.”
DCSF has featured work from a number of Norman high school students as well as OU students.
“We’re here to serve them, especially as a springboard to make it to other galleries or other outlets for them to display their works,” she said.
Dreamer Concepts Studio & Foundation is located at 324 E. Main St. in Norman.
The studio is open Wednesday through Friday from noon-6 p.m., and Saturday from noon to 4 p.m.
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